Legal

Privacy Policy

Last updated: January 2026

Introduction

Untapped AI ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI automation services, visit our website, or interact with our AI-powered solutions.

Information We Collect

We collect information that you provide directly to us, including:

  • Contact information (name, email address, phone number, company name)
  • Communication records (call transcripts, chat logs, emails)
  • Business information provided for AI training and customisation
  • Usage data and interaction patterns with our AI systems
  • Technical data (IP address, browser type, device information)

How We Use Your Information

We use the collected information for:

  • Providing and improving our AI automation services
  • Training and optimising AI models for your specific use case
  • Communicating with you about your services and support requests
  • Analysing usage patterns to enhance our solutions
  • Complying with legal obligations
  • Protecting against fraudulent or illegal activity

AI Data Processing

Our AI systems process data to deliver automated services. This includes:

  • Voice data processed by our AI call centre solutions for real-time conversation handling
  • Text data processed by chatbots for customer support and lead qualification
  • Business data used to train custom AI models (with your explicit consent)

We implement appropriate technical measures to ensure AI processing is done securely and in accordance with data protection principles.

Data Sharing

We do not sell your personal information. We may share your data with:

  • Service providers who assist in delivering our solutions (e.g., cloud hosting, AI infrastructure)
  • Third-party integrations you authorise (CRM systems, booking platforms)
  • Legal authorities when required by law

Data Security

We implement industry-standard security measures to protect your information, including encryption, access controls, and regular security audits. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your information for as long as necessary to provide our services and fulfil the purposes outlined in this policy. When data is no longer needed, we securely delete or anonymise it.

Your Rights

Under the Protection of Personal Information Act (POPIA) and other applicable laws, you have the right to:

  • Access your personal information
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to certain processing activities
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with the Information Regulator

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your experience and analyse usage patterns. You can control cookie preferences through your browser settings.

Children's Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at info@untapped-ai.co.za or call us at +27 87 064 0000.

Our physical addresses:

  • Cape Town, South Africa
  • Johannesburg, South Africa